VICTORY IS NECESSARY | MUSINGS BY DAVIDOFF
Apr 16, 2016 0:38:43 GMT
mathangigram, rezik, and 5 more like this
Post by davidoff on Apr 16, 2016 0:38:43 GMT
"VICTORY IS NECESSARY"
A HISTORY OF
M.I.A. & THE MAINSTREAM
M.I.A. VS THE BRAND
BY DAVIDOFF DRAVIDONNNN
1.) MADONNA THE BRAND
GOOD VS. BAD
"EAST AND WEST SAT NEXT TO EACH OTHER.
MAYA WON THE SUPERBOWL.
MAYA LOST A LOT FOR IT.
I DONT THINK THIS WAS HER GREATEST MOMENT BUT IT WAS ABOUT THAT REFUGEE JOURNEY OF THE BROWN GIRL GETTING TO PERFORM WITH THE QUEEN OF THE INDUSTRY.
WHAT HAPPENED?
REJECTION.
ONE THAT I SUSPECT MAYA COMPLETELY EXPECTED, PROBABLY NOT WITH THE EXTREME RAMIFICATIONS THAT CAME WITH IT.
NONETHELESS AN INTERESTING BRAND COLLABORATION.
ALSO PAID FOR BAD GIRLS
WOOOOOOOOOO."
2.) AUDI
GOOD VS. BAD
' A LUXURY CAR DRIVEN MAINLY BY MIDDLE CLASS WHITE DUDES AND SMALL TIME DRUG DEALERS IN LONDON. THE AUDI IS THE ULTIMATE 'DODGEY DEALER DOING WELL' CAR. THE STREETS OF LONDON IS LITTERED WITH THEM.
THE HOLOGRAM IDEA OF EXPERIMENTATION, OF A MASCULINE BRAND USING TWO WOMEN OF COLOUR TO PROMOTE A CAR THATS MAIN AUDIENCE IS BOTH DADDY BUSINESSMEN AND DRUG DEALERS.
I THOUGHT THIS WAS GENIUS IN CONCEPT AND MANIPULATION.
MAYA BASICALLY USED IT TO MEET HOLOGRAPHIC COMPANIES, WHICH KNOWING HER TASTES FOR TRIPPY VISUALS, MAKES COMPLETE SENSE."
3.) VERSACE
GOOD VS. BAD
' A TRULY INNOVATIVE IDEA, PUTTING THE STREETS INTO THE LUXURY FASHION BRAND.
BOOTLEGGING THE BOOTLEG.
FUCKING WITH THE SOCIAL IDEALS OF A TOP FASHION BRAND BY CREATING WORK INSPIRED BY THE PIRACY OF THEIR BRAND.
HIGHLIGHTS HOW ULTIMATLY A BRAND IS JUST AN IMAGE, BUT REGARDLESS OF HOW RICH A TOP BRAND IS
IT CAN BE COPIED, DESTROYED, SOLD CHEAPER, MOCKED & CELEBRATED BY THOSE AT THE BOTTOM."
4.) APPLE
GOOD VS. BAD
"A SONG THAT STARTS OFF BY SLAGGING OFF SMARTPHONE CULTURE, IN A VIDEO PAID FOR BY THE COMPANY RESPONSIBLE FOR PUTTING THE DUMBPHONES IN OUR HANDS.
I THOUGHT THAT WAS FUCKING GENIUS.
SOMETHING TOTALLY LOST ON MOST PEOPLE.
MAYA USED THE AND THE BRAND TO CREATE HER BEST VIDEO IN YEARS, IN A TIMELY AND EMOTIONAL WAY.
UNLIKE MATANGI WHICH GOT DELAYED, DELAYED, DELAYED, MAYA IS NOW ESSENTIALLY A FREELANCER.
APPLE'S COLLABORATION AND FUNDING MEANT THAT VIDEO CAME OUT WHEN IT NEEDED TO COME OUT, RATHER THAN WHAT HAS HAPPENED WITH MAYAS WORK BEFORE WHERE DELAYS MEAN THAT HER FORWARD THINKING IDEAS GET LOST DUE TO RELEASE PUSHBACKS.
MAYA USED THE SMARTPHONE MAKERS TO CREATE SOMETHING ABOUT THE PEOPLE WHO GIVE NO FUCKS ABOUT A SMARTPHONE."
5.) H&M
GOOD VS. BAD
"A TRACK FOR A CAMPAIGN.
HER OPEN CALL FOR CRITICISMS OF H&M FACTORY PROCESSES ARE UNLIKE ANY ARTIST WHO WOULD WORK WITH A BRAND.
MOST WOULD TAKE THE AND STAY SCHTUM AND NOT SAYING ANYTHING EVEN IN THE SLIGHTEST DEROGATORY ABOUT THOSE HOLDING THEIR PAYCHECK.
THIS IS ABOUT SOMETHING BIGGER THAN H&M, ITS ABOUT USING A CORPORATE HIGH STREET MONSTER TO REACH AN AUDIENCE THAT ULTIMATELY CREATE CHANGE TO THE SITUATION.
IF MAYA WORKED WITH A SMALLER BRAND THAT ISNT SO CONSUMED, IT WOULDNT BE AS POWERFUL AS MAKING THE STATEMENT TO AN AUDIENCE THAT ARE SUPER, OVER CONSUMERS.
FOR ME THIS IS REALLY CLEVER.
ITS LIKE WRITING A SONG ABOUT CITY BANKERS GETTING UNFAIR BONUSES AND HSBC FUNDING & RELEASING IT.
I THINK THATS COOL PERSONALLY"
DEBATE
DISCUSS
DISAGREE
ULTIMATELY I THINK MAYA'S VENTURES INTO MAINSTREAM/CORPORATE/BRAND WORLD
HAVE BEEN INCREDIBLY INTERESTING.
"I COULD BE A GENIUS
I COULD BE A CHEAT,
ITS A THIN LINE
AND IM FUCKIN WIT IT"
REMEMBER.